Happy International Social Media Day! In this era of digitalisation, social media has become an indispensable tool in our lives. Not only has it transformed the way we communicate and interact, but it has also revolutionised the way businesses function. From networking opportunities to creating brand awareness, social media has innumerable benefits. One of the most significant advantages of social media is its role in job hunting. It has made the job search process more accessible, convenient, and effective. In fact, a study found that 92% of recruiters use social media to find potential candidates. So, whether you are actively looking for a job or want to be open to opportunities, here are five tips and tricks on how you can present yourself well on social media when job hunting.
1. Keep your social media accounts professional and relevant
The first rule of social media job hunting is to make sure that your online presence is professional and relevant to the job you are applying for. This means that your profile picture, bio, and content should be consistent, accurate, and appropriate. Avoid using unprofessional pictures, usernames, and posts. Make sure that your profiles are updated, and showcase your skills, experiences, and achievements. Use keywords that are relevant to your industry, and apply for jobs through professional networking sites such as LinkedIn.
2. Build your online network
Social media platforms are a great way to connect and interact with people from all over the world. Use this opportunity to build your online network and to showcase your skills and talents to a broader audience. Join groups and communities that are relevant to your industry, follow people and organisations that interest you, and engage with them through comments, shares, and likes. This will not only help you in job hunting but will also help you gain valuable insights and knowledge about your chosen field.
3. Share relevant and informative content
Social media is not only a platform to showcase your personal and professional life, but it is also a platform to share relevant and informative content. This could be articles, videos, infographics, or podcasts related to your industry or profession. Sharing such content not only shows that you are knowledgeable and passionate about your field but also helps you build your personal brand and credibility. It gives potential employers a glimpse into your interests and expertise, and sets you apart from other candidates.
4. Follow and research companies
Social media platforms are also a great way to follow and research companies that interest you. This will help you stay up-to-date with their latest developments, job openings, and company culture. It will also give you an insight into their values, beliefs, and working environment. Following the company on social media, engaging with their posts, and reaching out to their employees will help you showcase your interest and passion for the company and increase your chances of getting hired.
5. Be active and consistent
The most important tip when it comes to social media job hunting is to be active and consistent. This means that you need to engage with your audience regularly, update your profiles, and maintain a professional tone. This consistency shows that you are dedicated, trustworthy, and reliable. It also helps you build a strong and credible online presence, which is crucial in job hunting.
In conclusion, social media has become an indispensable tool when it comes to job hunting. By following these five tips and tricks, you can successfully present yourself well on social media to land your dream job. Remember to keep your profiles professional and relevant, build your online network, share relevant and informative content, follow and research companies, and be active and consistent. Good luck!